L’Oréal had great instincts when it purchased IT Cosmetics a couple of months ago. The rapidly growing brand, which is developed with plastic surgeons, announced today that it has won 12 QVC Customer Choice Beauty Awards for 2016, for a total of 33 QVC Customer Choice Beauty Awards since launching on QVC in 2010. Each year, QVC customers have an opportunity to vote for their favorite beauty products across multiple categories. For this year’s awards, IT Cosmetics won in the categories of Best Liquid Foundation, Best Powder Foundation, Best Concealer, Best Eyeshadow, Best Eyeliner, Best Mascara, Best Brow, Best New Innovation, Best Highlighter, Best SPF Product, Best Face Bronzer and Best Desert Island Product.
 
Jamie Kern Lima, co-founder and CEO of IT Cosmetics, said, “From day one, real women experiencing real results and spreading the word is how IT Cosmetics has grown, and why we are so excited and feel so blessed to be recognized by our amazing QVC customers.” She added:  “We live and breathe to create game-changing products that are life-changing in the hands of real women, so for women to love IT and vote for IT—that means everything to us. Receiving these QVC Customer Choice Beauty Awards is all because of our IT Girls. We believe you’re an IT Girl the moment you try IT!”